In today’s highly competitive business landscape, having a good product or service is not enough to meet and exceed the organization’s revenue targets. To gain an edge over others, a company’s offerings must be strongly differentiated and clearly communicated by professionals who engage customers effectively and build trust. Likewise, they must be able to confidently […]
Most sales people would define selling as “convincing others to buy our products.” The question is: is this just a matter of applying convincing techniques that will move our prospects to buy? More than skills and techniques, persuasion has to have an overall approach! Convincing prospects is not just a matter of matching what they […]