Menu

Sales and Marketing

15 Preparations You Should Do to Be A Successful Presenter

15 Preparations You Should Do to Be A Successful Presenter

At some point in your career, you will need to deliver a powerful presentation. Whether it’s in front of a small group or a large symposium, you want to do your best. However, the art of presenting isn’t as easy as people think. Some of the most critical ingredients include establishing great rapport with the […]

Strategic Marketing: Improving Your Chances of Going Viral

Strategic Marketing: Improving Your Chances of Going Viral

You’ve probably heard of the word “viral” from every corner of the advertising and marketing landscape; a client has most likely told you before that they want their campaign to go viral. There was once a time when the word viral meant something terrible, considering that its root word is “virus.” But nowadays, it’s as […]

5 Reasons Why Non-Verbal Cues Are Important in Closing a Deal

5 Reasons Why Non-Verbal Cues Are Important in Closing a Deal

Communication in sales negotiations isn’t just about what’s written on the documents or what you say. How you stand, sit, point your finger, or shake their hands reveal much more. People use nonverbal cues all the time—shrugging, eye-rolling, hand gestures, etc. The way you communicate your sales pitch makes or breaks the deal. When you’re […]

A Guide to Remodeling Your Sales Process for the Modern Market

A Guide to Remodeling Your Sales Process for the Modern Market

Competition is cut-throat in all industries. To have a better brand recall, close out more clients, and edge out other companies, you should start implementing out-of-the-box sales and marketing strategies for your business. Such will allow your products and services to stand out among the rest. The fundamentals have not changed: have something that the […]

How to Come Up With A Good Marketing Plan

How to Come Up With A Good Marketing Plan

A strong marketing department is crucial to business development and success. Your team should make it a priority to be equipped with the right skills that can help stride in today’s modern marketing, but also with a good marketing plan. Businesses need to plot their marketing tactics and strategies throughout the year. A plan lays […]

6 Ways to Elevate Your Business Through Key Account Management

6 Ways to Elevate Your Business Through Key Account Management

A typical company setting involves sales personnel often seen either with their noses deeply buried into their laptops or on the phone, in deep conversation with somebody important on the other end of the line. An account manager is a member of this team, and is often on the front line, tasked to handle various […]

Is Your Business Doing Social Media Right?

Is Your Business Doing Social Media Right?

Using Facebook, Twitter or Instagram for your company doesn’t necessarily mean you’re doing social media right. What a lot of people don’t realize is that running a social media account is a whole other playing field from running a personal account. You don’t post just about anything at just about any time. As in everything […]

Experience the Guthrie-Jensen Advantage today.

Inquire Now