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Sales and Marketing

5 Essential Phases of the Project Management Cycle You Should Know

5 Essential Phases of the Project Management Cycle You Should Know

Any form of undertaking needs thorough planning and discussions, asking as many questions as possible for more information. This is where project management comes in; as it ensures success by determining the necessary tasks  and phases to complete a venture. It is crucial in any business and sets up the whole picture of the project […]

6 Ways Mind Mapping Can Boost Your Business Performance

6 Ways Mind Mapping Can Boost Your Business Performance

Brainstorming and thought organization isn’t always easy to do. There are days when your brain might be all over the place, too frazzled thinking about tasks; or other days when you’re running low on your creative think tank. Well, good news: There’s a simple solution to streamlining your business process properly, and that’s through mind […]

How to Be a Great Sales Professional in Today’s Market

How to Be a Great Sales Professional in Today’s Market

The evolution of technology and the subsequent shift in consumer behavior have given birth to the modern market. While businesses roughly still have the same goals of selling their products, helping their consumers, and making a profit, the means and strategies of achieving these have dramatically transformed. Consumers today have become tech-savvy and independent. Businesses […]

5 Capital Sins to Avoid in Customer Service

5 Capital Sins to Avoid in Customer Service

Today’s top brands don’t just owe their success to their stellar products and services—flawless customer experience plays an (if not the most) important role as well. In this day and age, if your brand delivers poor customer service or ill complaint management tactics, your business may be well on its way to sinking. The figures […]

6 Tips to Think Fast and Talk Smart During a Presentation

6 Tips to Think Fast and Talk Smart During a Presentation

As a working professional who’s committed to a leadership role, you’ve been in a number of presentations or meetings where you have to speak up to deliver a proposal, train your team, or simply talk about making improvements in the workplace. For whatever reason, it’s important to be in control so you can effectively convey […]

How May I Help You? How to Handle Customer Service on Holidays

How May I Help You? How to Handle Customer Service on Holidays

Shopping is at its peak during the last quarter of the year. A lot of people shop online or in-store beginning from pre-Halloween festivities all the way to Christmas and the New Year. The volume of shoppers likely increases, as the gift-giving season is just around the corner. Perhaps non-frequent shoppers will buy a few […]

15 Preparations You Should Do to Be A Successful Presenter

15 Preparations You Should Do to Be A Successful Presenter

At some point in your career, you will need to deliver a powerful presentation. Whether it’s in front of a small group or a large symposium, you want to do your best. However, the art of presenting isn’t as easy as people think. Some of the most critical ingredients include establishing great rapport with the […]

Strategic Marketing: Improving Your Chances of Going Viral

Strategic Marketing: Improving Your Chances of Going Viral

You’ve probably heard of the word “viral” from every corner of the advertising and marketing landscape; a client has most likely told you before that they want their campaign to go viral. There was once a time when the word viral meant something terrible, considering that its root word is “virus.” But nowadays, it’s as […]

5 Reasons Why Non-Verbal Cues Are Important in Closing a Deal

5 Reasons Why Non-Verbal Cues Are Important in Closing a Deal

Communication in sales negotiations isn’t just about what’s written on the documents or what you say. How you stand, sit, point your finger, or shake their hands reveal much more. People use nonverbal cues all the time—shrugging, eye-rolling, hand gestures, etc. The way you communicate your sales pitch makes or breaks the deal. When you’re […]

A Guide to Remodeling Your Sales Process for the Modern Market

A Guide to Remodeling Your Sales Process for the Modern Market

Competition is cut-throat in all industries. To have a better brand recall, close out more clients, and edge out other companies, you should start implementing out-of-the-box sales and marketing strategies for your business. Such will allow your products and services to stand out among the rest. The fundamentals have not changed: have something that the […]

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