The evolution of technology and the subsequent shift in consumer behavior have given birth to the modern market. While businesses roughly still have the same goals of selling their products, helping their consumers, and making a profit, the means and strategies of achieving these have dramatically transformed. Consumers today have become tech-savvy and independent. Businesses […]
Today’s top brands don’t just owe their success to their stellar products and services—flawless customer experience plays an (if not the most) important role as well. In this day and age, if your brand delivers poor customer service or ill complaint management tactics, your business may be well on its way to sinking. The figures […]
The term “agile” isn’t new in the modern business world. It started as an updated process for software developers who felt that the traditional one is too time-consuming and costly. Outside of software development, though, leadership agility is a management style that requires flexible, adaptable, and quick decision-making. What is Agile Leadership? There are three […]
Just like any skill, leadership takes time to foster and nurture. From the get-go, you can’t expect to handle every type of situation that happens in a work setting—you sharpen your skill through learning and experiences. As an effective leader, one of your core responsibilities is to steer your team to success. You are the […]
As a working professional who’s committed to a leadership role, you’ve been in a number of presentations or meetings where you have to speak up to deliver a proposal, train your team, or simply talk about making improvements in the workplace. For whatever reason, it’s important to be in control so you can effectively convey […]
Team building activities are valuable opportunities for the growth of your employees. It allows you and your team to take a break from the usual office routine while fostering collaboration and sharpening their interpersonal skills. The usual benefits of team building activities are increased trust, positive interactions at work, and increase in employee morale among […]
Leaders come in different shapes and forms. They may subscribe to a single style of leadership or a combination of the best practices in people management. Whatever the case, one thing that you have to consider as a team lead, manager, or officer of your company is how your leadership principles are influencing the people […]
Shopping is at its peak during the last quarter of the year. A lot of people shop online or in-store beginning from pre-Halloween festivities all the way to Christmas and the New Year. The volume of shoppers likely increases, as the gift-giving season is just around the corner. Perhaps non-frequent shoppers will buy a few […]
At some point in your career, you will need to deliver a powerful presentation. Whether it’s in front of a small group or a large symposium, you want to do your best. However, the art of presenting isn’t as easy as people think. Some of the most critical ingredients include establishing great rapport with the […]
You’ve probably heard of the word “viral” from every corner of the advertising and marketing landscape; a client has most likely told you before that they want their campaign to go viral. There was once a time when the word viral meant something terrible, considering that its root word is “virus.” But nowadays, it’s as […]